It was a rough 2005 for the Buffalo Bills' offense. It couldn't run or throw with any consistency and struggled to sustain drives.
New offensive coordinator Steve Fairchild's job is to inject life into an unit that ranked 28th in total yards, 29th in passing, 23rd in rushing yards per attempt, 30th in red zone efficiency and 24th in scoring last season.
Fairchild comes from a team that did all of those things pretty well. In three years with the St. Louis Rams, he helped direct one of the most prolific offenses in the NFL. "In St. Louis we always looked for ways to push the ball down the field in the passing game, and we want to do the same things here," said Fairchild, the Bills' running backs coach in 2001-02. "But we also have to be able to run effectively, especially in the AFC East. To be successful on offense in this league you need to have balance. That has to be our identity."
New offensive coordinator Steve Fairchild's job is to inject life into an unit that ranked 28th in total yards, 29th in passing, 23rd in rushing yards per attempt, 30th in red zone efficiency and 24th in scoring last season.
Fairchild comes from a team that did all of those things pretty well. In three years with the St. Louis Rams, he helped direct one of the most prolific offenses in the NFL. "In St. Louis we always looked for ways to push the ball down the field in the passing game, and we want to do the same things here," said Fairchild, the Bills' running backs coach in 2001-02. "But we also have to be able to run effectively, especially in the AFC East. To be successful on offense in this league you need to have balance. That has to be our identity."
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