By Laura Petrecca, USA TODAY
A fan has made it into the Super Bowl lineup — of commercials, that is — with his idea for an ad promoting the National Football League.
Gino Bona, 33, was one of 1,700 fans who auditioned concepts at stadiums this fall. Today, the NFL will announce that his is the idea it will make into a 30-second commercial to air during the Feb. 4 Super Bowl telecast.
Bona, director of business development for a Portland, Maine, marketing firm, says he tapped into his own "pathetic emotions" for the idea: a tongue-in-cheek take on the heavy heart fans have when the NFL season ends.
"I think NFL fans are like me," says Bona, a Buffalo native and Bills fan. "We get depressed when we think about what Sundays are going to be like for the next six months."
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