Gunzlingr
03-19-2003, 02:45 PM
If the smells of the NFL were sold in a bottle not many fans would clamor to buy it. But one company is betting that a cologne with the NFL logo on it will sell.
In pursuit of excellence? Boom! thinks it has a winner with its line of NFL-logoed cologne.
A custom branding firm called boom! has been granted a league license to make team-logoed toiletry kits filled with cologne, body wash and anti-perspirant, each with the NFL Equipment shield on them.
more (http://espn.go.com/sportsbusiness/s/2003/0318/1525760.html)
In pursuit of excellence? Boom! thinks it has a winner with its line of NFL-logoed cologne.
A custom branding firm called boom! has been granted a league license to make team-logoed toiletry kits filled with cologne, body wash and anti-perspirant, each with the NFL Equipment shield on them.
more (http://espn.go.com/sportsbusiness/s/2003/0318/1525760.html)