The Bills hope to expand their Canadian ticket-holder base — an estimated 10,000 to 15,000 fans currently attend home games — while also drawing new corporate support from Toronto's thriving business community.
The Bills' local financial forecast is so gloomy that even building a new stadium in Buffalo wouldn't solve the problems. There aren't enough major companies to purchase large numbers of luxury boxes and club seats, which is a team's most important revenue stream besides money from the league's television contract. Since luxury box and club seat revenue isn't shared equally among NFL owners, the financial chasm between franchises continues to widen.
The disparity hasn't reached the same level as Major League Baseball, but the Bills already show signs of becoming the NFL's version of the Montreal Expos. Buffalo is one of just three teams without a postseason appearance this decade.
One former Bills player told FOXSports.com that isn't a coincidence.
"Because of their situation, that organization makes a lot of decisions based more on keeping the franchise viable than winning and trying to make the playoffs," he said.
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