Same Helmets = Stupid Marketing Move

[Buffarama]

It's unbelievable to me that the Bills kept the same color helmet basically (OK they added a stripe), and the same logo.
The amount of sales they passed up by doing this almost negates the fact that they did anything.
I was going to buy a new hat or two, but I was waiting for the new logo and new colors before I did. What's the point of buying a hat now? The logo is identical, essentially the colors are the same. Talk about lost opportunities. I call it real stupid. The amount of potential sales they lost by being so timid, and obviously hiring someone that couldn't create a decent logo, is staggering. I'll keep my old hats, there's no point in buying the same hat again.

[Phins054]

But on the plus side...Just think of all that $$$ you saved...

[Gunzlingr]

I was kind of looking forward to the secondary logo (ie see my sig) and a metallic red helmet as was circulating the rumor mill a while back.

[Earthquake Enyart]

I agree. They should have gotten rid of stripey.

[gonzo1105]

I just think that they wanted to keep some originality of the old team

[Michael82]

I think that the crappy B logo was going to be the logo and then they read and heard what the fans said and Ralph didnt like it, so it got thrown away!

[lordofgun]

I think the unis will look sharp on TV.

[Earthquake Enyart]

Except for the blue pants. Those will look stupid.

[lordofgun]

you fat pansy!

[WagonCircler]

Originally posted by Mike32282
I think that the crappy B logo was going to be the logo and then they read and heard what the fans said and Ralph didnt like it, so it got thrown away!

I really do believe that! The whole purpose of this exercise was allegedly to sell more licensed merch., and while the new jerseys will provide a nice enough boost, they're not going to change things too dramatically on the sales-side. That God awful "B" logo has to have been intended for the helmets, but s---canned when some of the marketing geniuses got the feedback on it-- which is why it never saw the light of day at all.

I'd like to think that the Bills just put good-sense above money, but I know better.

[Sabre Ally]

Is the B logo the thing on the top of Gunzlinger's sig. picture?

[WagonCircler]

Yep. Just heinous.

[Sabre Ally]

Umm....I like it. LOL. I guess it doesn't matter though if it's already been shot down.

[WagonCircler]

Sorry. I hate it. Your avatar rocks, though.

[WG]

They didn't have to change the logo, but what would have looked awesome that no one else has, is metalic red helmets w/ the same logo. That would have changed the helmet somewhat.

Perhaps make the red a tad darker and then metallic. IMO that would have looked sharp!