The Buffalo Bills have hired Bruce Popko to be their top corporate sales executive.
Popko's title is senior vice president of business development. He will oversee the team's corporate partnership division, which includes corporate sales, luxury suites, indoor premium seats as well as the implementation of the Bills' corporate regionalization strategies.
Popko comes to the Bills from the worldwide sports management firm, International Management Group, where he served as a vice president the past four years.
Popko brings an extensive NFL background to the Bills. He spent six years with the Cleveland Browns, overseeing all marketing and promotional activities, including sponsorships, local media rights, ticket operations, luxury suite and premium seating operations and stadium-related events. Before that he worked for the San Francisco 49ers and the New York Jets, as well as NFL Properties.
I wish this team was as ambitious and committed to bringing in top coaches as they are about bringing in top sales execs to promote their product and increase their oh mighty dollar.
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