As a player, I used to get a little depressed and down on myself when there was something negative written about me in the Buffalo News. It didn't happen too often, but fortunately for me there were no Bills Chat Rooms and Bills Discussion Forums and other Internet sites that could blast me 24 hours a day, 365 days a year, but as my Coach Chuck Knox used to say "You're never as bad as they make you out to be ..........and you're never as good as they make you out to be. Good advice for anyone.
Learning how to deal with the media is an important part being a professional athlete. It is not always easy to deal with negative criticism, especially if you don't believe it is justified. Most of the time a player knows when they've screwed up and when they deserve harsh criticism. But then there are times when it's not so black-and-white and opinions are all over the place bombarding you from every media outlet and communication portal.
There are not to many professions outside of sports, music and theater that have immediate customer feedback like cheering and booing at a game and then non-stop media coverage that critiques and second guesses and questions your abilities, your desire, your intelligence, your strength, etc?
I think I was a pretty decent player and had some good games before I got injured, so I was probably spared the emotional discomfort of being crucified in the media. It has to be a lot harder for someone that was a number 1 pick in the draft and had very high expectations put on them. But that's the way it is and that's why they get the big bucks and there is one thing that every player must always remember and keep as a filter between their brain and their mouth......it is this:
The people that are talking about me.... PAY MY SALARY.......and they are all entitled to their opinions about my actions both on and off the field. With that in mind, a player should never, ever, ever, ever complain about criticism and being treated unfairly by fans or the media.
Do most fans really understand that they pay the professional athlete's salary?
When a fan watches a game, they are also watching advertisements. Fans buy the products that are advertised and that money goes into the pockets of companies. The companies then pay the TV Networks Billions of dollars to run their ads. The money that TV Networks get from companies are then used to pay the NFL Owners for the right to air football games on their network. The NFL Owners then must give 60% of total gross revenues to active players for salaries and benefits. Fans are at the top of this food chain and they should have the right to say any damn thing they want about a player. You are our Boss! And even though a player might not like what their boss says, you sure as hell don't tell him that. That's how you get fired.
Obviously, it would be rather chaotic if fans had that kind of immediate power. Because fans have so many differing opinions about players they would be firing players left and right. But beleive me when I say this. Players do listen to the fans and the media no matter what any of them might tell you. If a player is smart they will use criticism consructivel to improve their game. If they are immature they will let it effect them negatively both on and off the field.
One last thing....if you see a player face-to-face, I would not suggest using nasty language to describe how you feel about their performance, especially if you are in an area where there are no witnesses.
Enjoy the Game!
Jeff Nixon
Buffalo Bills Alumnus
Free Safety 1979-1984
Learning how to deal with the media is an important part being a professional athlete. It is not always easy to deal with negative criticism, especially if you don't believe it is justified. Most of the time a player knows when they've screwed up and when they deserve harsh criticism. But then there are times when it's not so black-and-white and opinions are all over the place bombarding you from every media outlet and communication portal.
There are not to many professions outside of sports, music and theater that have immediate customer feedback like cheering and booing at a game and then non-stop media coverage that critiques and second guesses and questions your abilities, your desire, your intelligence, your strength, etc?
I think I was a pretty decent player and had some good games before I got injured, so I was probably spared the emotional discomfort of being crucified in the media. It has to be a lot harder for someone that was a number 1 pick in the draft and had very high expectations put on them. But that's the way it is and that's why they get the big bucks and there is one thing that every player must always remember and keep as a filter between their brain and their mouth......it is this:
The people that are talking about me.... PAY MY SALARY.......and they are all entitled to their opinions about my actions both on and off the field. With that in mind, a player should never, ever, ever, ever complain about criticism and being treated unfairly by fans or the media.
Do most fans really understand that they pay the professional athlete's salary?
When a fan watches a game, they are also watching advertisements. Fans buy the products that are advertised and that money goes into the pockets of companies. The companies then pay the TV Networks Billions of dollars to run their ads. The money that TV Networks get from companies are then used to pay the NFL Owners for the right to air football games on their network. The NFL Owners then must give 60% of total gross revenues to active players for salaries and benefits. Fans are at the top of this food chain and they should have the right to say any damn thing they want about a player. You are our Boss! And even though a player might not like what their boss says, you sure as hell don't tell him that. That's how you get fired.
Obviously, it would be rather chaotic if fans had that kind of immediate power. Because fans have so many differing opinions about players they would be firing players left and right. But beleive me when I say this. Players do listen to the fans and the media no matter what any of them might tell you. If a player is smart they will use criticism consructivel to improve their game. If they are immature they will let it effect them negatively both on and off the field.
One last thing....if you see a player face-to-face, I would not suggest using nasty language to describe how you feel about their performance, especially if you are in an area where there are no witnesses.
Enjoy the Game!
Jeff Nixon
Buffalo Bills Alumnus
Free Safety 1979-1984
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