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PLANO, Texas, Nov. 30, 2010 /PRNewswire/ -- The Tostitos brand, in a joint effort with the USO, today announced plans to host the Tostitos "Connect to Home Bowl," a one-of-a-kind college football experience that will bring our troops stationed overseas a taste of home for the holidays. The unique bowl-game-inspired celebration, complete with all the game-day rituals and a chance for troops to play football with college football legends, builds on the tradition ignited last year when Tostitos and the USO first created this exclusive college football experience for U.S. troops abroad.
"For many of our troops serving overseas, watching college football is a special way to reconnect with home – from the coin toss to the marching bands to seeing the action on the field," said Justin Lambeth, vice president of marketing, Frito-Lay. "That's why Tostitos – a brand that has always seen college football as a unique way to bring people together – is so excited to once again join with the USO to bring the excitement of college football, and a taste of home, to our troops serving overseas during the holiday season."
"For many of our troops serving overseas, watching college football is a special way to reconnect with home – from the coin toss to the marching bands to seeing the action on the field," said Justin Lambeth, vice president of marketing, Frito-Lay. "That's why Tostitos – a brand that has always seen college football as a unique way to bring people together – is so excited to once again join with the USO to bring the excitement of college football, and a taste of home, to our troops serving overseas during the holiday season."
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