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The King
01-21-2011, 01:43 PM
This makes no sense to me what-so-ever.

http://sports.yahoo.com/nhl/blog/puck_daddy/post/The-NHL-Guardian-Project-origin-story-Behind-th?urn=nhl-310128



OK, BUT HOW DOES IT CREATE FANS?
Admittedly, we had to ask Baratta several times during our chat about how any of this will create a single new NHL fan. Because, like you, we're sorta baffled by that notion.
The first thing to know, according to him: "It's really not all about hockey."
Making the project about hockey, he said, would have repelled those who aren't into the sport. The direction they took allows readers or viewers to fall for the plot and characters, and then gradually ease into hockey fandom.
"Do I expect kids to fall in love with the sport because the superhero is wearing the logo on his chest? Immediately, no; I expect the kid to fall in love with the story and what the hero represents," he said.
So say junior loves the Blackhawk Guardian. How does that lead to his becoming a Chicago Blackhawks (http://sports.yahoo.com/nhl/teams/chi/) fan? There are three primary ways the project reaches out to non-hockey fans:


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At least our is a Bear

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I dont know what this Mr. Freeze thing is.

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The Kings got Shredder...

The Penguins and Flyers ones are ******ed.

RockStar36
01-24-2011, 07:34 AM
The entire thing is stupid

DrGraves
01-24-2011, 10:29 AM
not a very good campaign considering i'm a hockey fan and this is the first time i've heard anything about it...

G Wolly
01-24-2011, 10:30 AM
not a very good campaign considering i'm a hockey fan and this is the first time i've heard anything about it...

I think it's more directed at the comic book nerds to get them into hockey.

:idunno:

G Wolly
01-24-2011, 10:44 AM
These things are not going over well with the fans. Check out the comments on all the photos.

http://www.facebook.com/album.php?fbid=172651976106409&id=156199747751632&aid=34045

And how could people not figure out why the Blackhawks, Canadiens, Leafs, Bruins have a number 6 on them?

jamze132
01-25-2011, 05:41 AM
Gay.

YardRat
01-25-2011, 05:43 AM
Marketing.

When do the action figures and Saturday morning cartoons come out?

The King
01-25-2011, 07:54 AM
These things are not going over well with the fans. Check out the comments on all the photos.

http://www.facebook.com/album.php?fbid=172651976106409&id=156199747751632&aid=34045

And how could people not figure out why the Blackhawks, Canadiens, Leafs, Bruins have a number 6 on them?

It's obvious because everyone in Boston misses Dennis Wideman.

G Wolly
02-01-2011, 07:35 PM
http://www.banginpanger.com/p/guardian-project-breakdown.html