WASHINGTON -- The U.S. Patent Office has ruled the Washington Redskins nickname is "disparaging of Native Americans'' and that the team's federal trademarks for the name must be canceled.
The 2-1 ruling comes after a campaign to change the name has gained momentum over the past year. The team doesn't immediately lose trademark protection and is allowed to retain it during an appeal.
Redskins owner Daniel Snyder has refused to change the team's name, citing tradition, but there has been growing pressure including statements in recent months from President Barack Obama, lawmakers of both parties and civil rights groups.
The decision means that the team can continue to use the Redskins name, but it would lose a significant portion of its ability to protect its financial interests. If others printed the name on sweatshirts, apparel, or other team material, it becomes more difficult to go after people who use it without permission.
The NFL splits revenue from team merchandise sales and licensing 31 ways (the Cowboys have their own deal). In the end, if the Redskins lose money from losing their trademarks, the entire league will lose money -- and then it no longer just is about the Redskins and their name, but it's about all of the other teams in the NFL (except the Cowboys) losing money. That issue could bring a lot more pressure on Snyder about the name of the team.
The 2-1 ruling comes after a campaign to change the name has gained momentum over the past year. The team doesn't immediately lose trademark protection and is allowed to retain it during an appeal.
Redskins owner Daniel Snyder has refused to change the team's name, citing tradition, but there has been growing pressure including statements in recent months from President Barack Obama, lawmakers of both parties and civil rights groups.
The decision means that the team can continue to use the Redskins name, but it would lose a significant portion of its ability to protect its financial interests. If others printed the name on sweatshirts, apparel, or other team material, it becomes more difficult to go after people who use it without permission.
The NFL splits revenue from team merchandise sales and licensing 31 ways (the Cowboys have their own deal). In the end, if the Redskins lose money from losing their trademarks, the entire league will lose money -- and then it no longer just is about the Redskins and their name, but it's about all of the other teams in the NFL (except the Cowboys) losing money. That issue could bring a lot more pressure on Snyder about the name of the team.
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