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NEW YORK (AP) Two companies backing an experimental impotence drug will become NFL sponsors, the league said Wednesday.
The deal is expected to be the beginning of a ferocious marketing war in territory Viagra currently has to itself.
Bayer Pharmaceuticals Corp. and GlaxoSmithKline, which expect their drug Levitra to be approved by the Food and Drug Administration later this year, wouldn't say how much they are spending on the three-year sponsorship. They also declined to disclose details of the agreement. ...
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The deal is expected to be the beginning of a ferocious marketing war in territory Viagra currently has to itself.
Bayer Pharmaceuticals Corp. and GlaxoSmithKline, which expect their drug Levitra to be approved by the Food and Drug Administration later this year, wouldn't say how much they are spending on the three-year sponsorship. They also declined to disclose details of the agreement. ...
more
