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WHETHER they like it or not, football fans will soon be learning all about erectile dysfunction and a new medicine to treat it called Levitra.
In its first major deal with a pharmaceutical company, the National Football League has agreed that Levitra, which is jointly marketed by Bayer and GlaxoSmithKline, can join its list of corporate sponsors.
The multimillion-dollar agreement allows Levitra to use the N.F.L. logo in advertisements and other marketing materials, said Brian McCarthy, a spokesman for the league. The N.F.L. and the drug companies also plan to work together on a men's health educational program, he said.
"They become a partner with the N.F.L.," Mr. McCarthy said.
The deal is a victory for marketers at Bayer and GlaxoSmithKline, who must convince men that Levitra (pronounced luh-VEE-tra) is better than Viagra, the diamond-shaped blue pill introduced in 1998 by Pfizer that has changed how the world views impotence.
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In its first major deal with a pharmaceutical company, the National Football League has agreed that Levitra, which is jointly marketed by Bayer and GlaxoSmithKline, can join its list of corporate sponsors.
The multimillion-dollar agreement allows Levitra to use the N.F.L. logo in advertisements and other marketing materials, said Brian McCarthy, a spokesman for the league. The N.F.L. and the drug companies also plan to work together on a men's health educational program, he said.
"They become a partner with the N.F.L.," Mr. McCarthy said.
The deal is a victory for marketers at Bayer and GlaxoSmithKline, who must convince men that Levitra (pronounced luh-VEE-tra) is better than Viagra, the diamond-shaped blue pill introduced in 1998 by Pfizer that has changed how the world views impotence.
more
