11/9/2004 - No ‘NFL Sunday Ticket’ for Cable (Multichannel News)
No ‘NFL Sunday Ticket’ for Cable
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By Mike Reynolds 11/8/2004 7:36:00 PMDirecTV Inc. has tackled the exclusive rights to the National Football League’s “NFL Sunday Ticket” out-of-market package through 2010.
Valued at some $700 million per season from 2006-2010, the deal again shuts cable out of sports’ most lucrative pay-per-view package.
Sources familiar with the negotiations said cable companies had an opportunity to get a piece of Sunday Ticket, but they balked at the high price, which totals some $3.5 billion and supersedes the last two seasons of the current contract.
The DirecTV announcement comes in concert with NFL agreements with Sunday-afternoon incumbent carriers Fox and CBS, valued at a combined $8 billion, through the 2011 season. The NFL's current deal with the broadcasters ends after the 2005 season.
The pro-football league, at press time, had not yet come to terms on its primetime packages, currently held by ABC and ESPN.
Those packages could be complemented by an additional primetime cable offering late in the season that evidently would meld games on Thursday nights after Thanksgiving with Saturday-afternoon games that were previously televised by CBS and Fox.
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No ‘NFL Sunday Ticket’ for Cable
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By Mike Reynolds 11/8/2004 7:36:00 PMDirecTV Inc. has tackled the exclusive rights to the National Football League’s “NFL Sunday Ticket” out-of-market package through 2010.
Valued at some $700 million per season from 2006-2010, the deal again shuts cable out of sports’ most lucrative pay-per-view package.
Sources familiar with the negotiations said cable companies had an opportunity to get a piece of Sunday Ticket, but they balked at the high price, which totals some $3.5 billion and supersedes the last two seasons of the current contract.
The DirecTV announcement comes in concert with NFL agreements with Sunday-afternoon incumbent carriers Fox and CBS, valued at a combined $8 billion, through the 2011 season. The NFL's current deal with the broadcasters ends after the 2005 season.
The pro-football league, at press time, had not yet come to terms on its primetime packages, currently held by ABC and ESPN.
Those packages could be complemented by an additional primetime cable offering late in the season that evidently would meld games on Thursday nights after Thanksgiving with Saturday-afternoon games that were previously televised by CBS and Fox.
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