lordofgun
07-31-2002, 10:06 AM
LOS ANGELES (Reuters) - For America's television viewers, it will be a day of remembrance -- with little or no commercial interruption.
As the major networks plan extensive, daylong coverage of the first anniversary of the Sept. 11 attacks, advertisers are expected to keep a low profile that day to avoid being seen as cashing in on the tragedy.
Advertiser reluctance to hawk sodas, cars and shampoo in conjunction with images of last year's suicide hijackings is forcing broadcasters to seek "brought-to-you-by" sponsorship or other low-key ways of underwriting their 9/11-related programs, officials at network and media agencies said Tuesday.
"There are a large number of clients who are electing not to underwrite what the networks are planning to do," one source at a large New York-based media buying company told Reuters.
Some major advertisers have decided to sit out Sept. 11 altogether.
http://story.news.yahoo.com/news?tmpl=story&u=/nm/20020730/tv_nm/advertising_1
As the major networks plan extensive, daylong coverage of the first anniversary of the Sept. 11 attacks, advertisers are expected to keep a low profile that day to avoid being seen as cashing in on the tragedy.
Advertiser reluctance to hawk sodas, cars and shampoo in conjunction with images of last year's suicide hijackings is forcing broadcasters to seek "brought-to-you-by" sponsorship or other low-key ways of underwriting their 9/11-related programs, officials at network and media agencies said Tuesday.
"There are a large number of clients who are electing not to underwrite what the networks are planning to do," one source at a large New York-based media buying company told Reuters.
Some major advertisers have decided to sit out Sept. 11 altogether.
http://story.news.yahoo.com/news?tmpl=story&u=/nm/20020730/tv_nm/advertising_1