Competitive balance is the key, not the profit balance. If the Cowboys make 100 million profit whereas the Bills make 10 million despite everyone working just as hard, so what? Remember the Cowboys cost more. Like investing, if you want to buy more profitable enterprises, they usually cost more.
The issue should be whether the more profitable teams can use their profit to gain/increase their competitive edge. That is what Wilson should make sure to prevent from happening. We have a salary cap for the players. How about making signing bonus guaranteed but paid out each year during the length of the contract and counted towards each year's cap whether or not that player is still with the team? That should prevent the wealthy clubs from giving out huge signing bonuses whereas the other clubs may have a cash flow problem for big signing bonuses. How about creating a cap for all coaches, scouts, training and medical stuffs so no one has an edge there?
So long as the money towards the team is capped the same everywhere, you ensure everyone has an equal chance in terms of player, coaches, support, which means same competitive edge. And the revenue sharing should be just to that level - make sure everyone can meet those caps. Anything on top of that is up to individual teams. Some teams market well or some executives work hard and smart, etc., as a result they get more revenues, they should be able to keep it.
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