Mike McCarley, vice president of communications and marketing for NBC, said, “They (NFL) came to us with a flexible scheduling idea. Sunday night was the one night that made sense for us.” Plans are for the network to begin with a 7 p.m. pre-game show followed by an 8:15 kickoff.
Another plus for NBC is that no one, including ESPN, will be able to air any NFL highlights until midnight or after on Sunday. “So people will be tuning into NBC for highlights,” said McCarley.
Another plus for NBC is that no one, including ESPN, will be able to air any NFL highlights until midnight or after on Sunday. “So people will be tuning into NBC for highlights,” said McCarley.
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