From this article on Yahoo about XL winners and losers:
"Loser: Sports Illustrated cover jinx
But only barely. The magazine screwed up when it started selling its "Steelers Championship Package" on its website before the game even started. If you typed in "www.sipittsburghoffer.com," up came an order form for all sorts of Steelers championship junk. But there was no such Seattle package. In fact, when you typed "www.siseattleoffer.com," the Pittsburgh one came up."
"Loser: Sports Illustrated cover jinx
But only barely. The magazine screwed up when it started selling its "Steelers Championship Package" on its website before the game even started. If you typed in "www.sipittsburghoffer.com," up came an order form for all sorts of Steelers championship junk. But there was no such Seattle package. In fact, when you typed "www.siseattleoffer.com," the Pittsburgh one came up."
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