Anheuser-Busch's 'Replay' is top Super Bowl ad

[The_Philster]

Even as a nervous nation readies for war, Anheuser-Busch clearly knows how to create the best-liked Super Bowl commercials: Keep 'em laughing.

For the fifth year running, Anheuser-Busch had the No. 1 ad in USA TODAY's exclusive Ad Meter real-time consumer ranking of the top Super Bowl commercials. The ad substituted a real zebra for a football "zebra."

The honest-to-goodness zebra played the role of the official man-in-stripes during a football game played by A-B's Clydesdale horses. The sight gag: The zebra calmly reviews a play on an instant replay monitor.....more (http://www.usatoday.com/money/advertising/2003-01-26-sb03-ad-meter-winners_x.htm)

tankings (http://www.usatoday.com/money/advertising/2003-super-bowl-ad-meter-winners.htm)

[clumping platelets]

The "Can I get a hot dog?" one was the best :)

[Earthquake Enyart]

I liked the office LB.

[Gunzlingr]

I liked the Castaway send off

[Ð]

snore...

[Ebenezer]

CP and I graded the commercials...We had the handstanding clown as the best commercial. Followed by the Zebra replay.

[Ð]

Advertisers hate people like me...I pee or surf channels during commercials.

Anything but watch them. :eek:

[LtBillsFan66]

I thought there was less funny commercials this year. The clown was funny, the zebra, and the office LB.

[don137]

The ironic thing of the Budweiser 'replay' ad was the next series the the Bucs player coughs up the ball after was clearly down from returning a punt and the officials called it a fumble. The Bucs challenged it and won the challenge...That ad came at the pperfect time...

[LVGrown]

Big Doug I agree, i was watching the SB while getting ready for work and when it would go to commerical i would change the channel to something else. i had to keep reminding myself that the commercials during the SB are the best ones! BLAH on commercials!

Erin

[The_Philster]

NEW YORK — The Super Bowl of advertising is a place for big ideas and big personalities. Among the biggest in Sunday's game ads was "Terry Tate — Office Linebacker" for Reebok.

In a 60-second spot, the 6-foot-7-inch, 320-pound linebacker is sent by Reebok to a fictional company, Felcher & Sons, to enforce such rules as a ban on long-distance calls. Tate's the avenging angel, streaking out of nowhere with an open-field tackle to take out an office mate goofing off with a game of computer solitaire.

"You want to play games, Gene? Well, when it's game time, it's pain time!" exulted Terry over the cringing victim. The spot was created by Arnell Group, New York and Hypnotic, Los Angeles......more (http://www.usatoday.com/money/advertising/2003-01-27-sb03-reebok-terry_x.htm)