The NFL is a business pure & simple. It's about making $$$ and the Bills are great at this. Their marketing is so good that they have managed to sell tickets to a perennial looser to the same fans that would not buy tickets to a perennial winner back in the 1990s. I remember the Greatest Comeback Ever. A playoff game that did not sell out. Moreover, a playoff game of a team that just went to 3 straight SB! In comparison, I believe we sold out every game last year to watch a team that would end up picking 3rd overall in the NFL draft.... What has happened to my Bills? They have become a slick money making machine.