Pittsburgh doesn't have an infinitely long losing history.
They have more Superbowl rings than any other team in the NFL.
They have a hard time retaining all the talent they draft, making it largely unnecessary to go get big names in free agency.
If you're suggesting we should draft better, well duh, I agree.
But we don't and that's why we haven't made the playoffs in 12 years and that's why we're trying to throw money at the problem.