"Ignorance loves company. The truly stupid resent those who are not and wonít be satisfied until theyíve burned all the books, torn down the libraries, closed the universities, and made it impossible for anyone else not to share their own proud ignorance." -Fred Clark, Patheos.com
The only value I see in the case is its potential to become a class action lawsuit. At that point, if you get 1,000 to 10,000 fans suing in the class action the Bills will probably just settle. Even then, the damages per person are so minimal, in my opinion, it's not worth the effort.
Please Make Sense
Looking at the Bills text alert policy on their website:
Terms & Conditions of Bills Text Alerts, Powered by Verizon Wireless:
To opt in, text BILLS to 64621
Unless their policy changed, he's completely sunk.