Allan Walsh @walshaFollow
NHL COO John Collins: Jersey sponsorship in the NHL is both “coming and happening”.
Collins also revealed that the league is testing digital replacement technology for board advertisements, according to Sports Business Journal.
A report by TSN's Rick Westhead in September suggested the NHL was reluctant to be the first North American league to sell advertising space on jerseys.
That report estimated a potential influx of $120 million in revenue, or $4 million per team.
http://www.thescore.com/nhl/news/623627