Buffalo, NY (WGR 550) -- The First Niagara Center will likely be no more in October.
KeyBank is merging with First Niagara Bank and officials from KeyBank say pending approval, the Sabres will open next season in the KeyBank Center.
This will be the fourth name for the arena which has also been known as HSBC Arena and Marine Midland Arena.
The arena became the First Niagara Center in 2011.
http://www.wgr550.com/The-downtown-a...-chan/22738993
actually it's the fifth name change... the Arena was originally supposed to be named Crossroads Arena because it was being built across the street from the Aud.