http://www.espn.com/blog/afceast/pos...-label-in-2017
McDermott has brought a more meticulous and measured management style he hopes will begin to change the culture around the NFL's seventh-worst team (66-94) since 2007. Training camp will begin to reveal whether the Bills, who finished last season with a 7-9 record, have any hope of ending their 17-year playoff drought in a division that again projects to be dominated by the New England Patriots. As a first-year coach facing the NFL's fifth-hardest schedule, the odds are stacked against McDermott succeeding in the short term, but he refuses to use the word "rebuild" to describe the philosophy being embraced by him and new general manager Brandon Beane. "That's not it at all. It's about winning football games," McDermott said in June. "Our goals are to win now, because winning now helps you sustain success down the road."
I like his attitude, I hope he can translate it to the player's performance on the field. Playoffs.